A Senior Designer on the Retail Digital Creative team for Microsoft physical stores. Responsible for concepting, art directing and creative execution and production of high impact themes for large scale video walls across 80+ Microsoft Stores, including international markets. Microsoft Stores have multiple store formats. The challenge was to create a premium design that would work across multiple video wall formats, allowing the design to remain true to the concept and be executed flawlessly.
Art Direction | Motion Design | Graphic Design | Brand Marketing
Office 365 video wall theme for Microsoft physical stores
The ask from the Office team at Microsoft was to create a video wall theme that would bring awareness to the new features in the software. The idea behind this concept was to showcase users interacting with the software and how the new features would help in their day to day productivity. This theme regularly runs on video walls inside of all Microsoft stores across the U.S.
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Concept and final motion for video wall
Final video wall static layouts
Process and Ideation
