A Senior Designer on the Retail Digital Creative team for Microsoft physical stores. Responsible for concepting, art directing and creative execution and production of high impact themes for large scale video walls across 80+ Microsoft Stores, including international markets. Microsoft Stores have multiple store formats. The challenge was to create a premium design that would work across multiple video wall formats, allowing the design to remain true to the concept and be executed flawlessly.
Office 365 video wall theme
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The ask from the Office team at Microsoft was to create a video wall theme that would bring awareness to the new features in the software. The idea behind this concept was to showcase users interacting with the software and how the new features would help in their day to day productivity. This theme regularly runs on video walls inside of all Microsoft stores across the U.S.
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initial transition test
New York flagship store center tower
Xbox Family video wall theme
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The ask from the Xbox team at Microsoft was to create a video wall theme to help support the sales push for both Xbox consoles, the One X and One S. Following the already established visual guidelines, the idea was to create a visual divide within the in-store screens from small format to large format store one side for each console. This theme regularly runs on video walls inside of all Microsoft stores across the U.S.
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initial motion test
Xbox family branded small format and entry way stand
Spread Harmony video wall theme
During the holiday season of 2016 the global ads team at Microsoft produced a television ad that promoted the Surface Studio.
The focal point of the ad was inclusion. People of different backgrounds and ages came together to create a mural. The global ads team wanted a video wall theme to support the ad. Basing the design off of the mural that was created in the ad, I got to digitally paint on this large canvas showcasing key moments from the television ad.
New York flagship store center tower
